Illuminate: A Seasonal Exhibition at the San Antonio Botanical Garden

A look at how the Illuminate campaign creative came to life across multiple touchpoints, from outdoor advertising and on-site installations to social content, influencer partnerships, and digital advertising. I carried the visual identity throughout the campaign to create a cohesive experience that built anticipation before the event and continued through the experience itself.

↓ Campaign creative across print, digital, social, and on-site experiences. ↓